Come See the Softer Side of Money

At Ramit Sethi’s popular I Will Teach You To Be Rich blog, I provided a guest post on Friday about How Men’s and Women’s Magazines Write about Money. Here is the opening:

Investment advice comes in all shapes and sizes. Grab a few back issues of Esquire and a quick scan of its “investing” columns reveals “investing” advice. For example, they give opinions on buying Wal-Mart, selling Apple, and buying the Baby Bells vs. Cable Companies.

But do the same with O, the Oprah Magazine and this is what the editors categorize as “investing”:

• How to buy life insurance
• The basics of financial planning and investing
• Home finance basics everyone should know
• Know how much home you can afford
• How to play rollover with your 401(k)

So here’s my Aha! moment: why do men get “investing” advice in their magazines and we get financial basics in ours?

Click over to Queercents to continue.